1.1 Introduction to Course

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Skills You'll Learn

Global Marketing, Marketing, Brand Management, Marketing Strategy

Reviews

4.7 (268 ratings)
  • 5 stars
    206 ratings
  • 4 stars
    44 ratings
  • 3 stars
    13 ratings
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    4 ratings
  • 1 star
    1 ratings
SC

Sep 06, 2017

Nice course. Excellent professor. But a bit too basic for someone with introductory marketing experience. Wouldn't mind a somewhat more demanding outline.

KB

Dec 24, 2019

This is very useful and got very insightful learning experience. The real time examples given and the interviews shared are very informative and helpful.

From the lesson
What is Marketing?

Taught By

  • Dae Ryun Chang

    Dae Ryun Chang

    Professor of Marketing

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