2.1 What is Marketing Strategy?

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Skills You'll Learn

Global Marketing, Marketing, Brand Management, Marketing Strategy

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4.7 (238 ratings)
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SC

Sep 06, 2017

Nice course. Excellent professor. But a bit too basic for someone with introductory marketing experience. Wouldn't mind a somewhat more demanding outline.

K

Sep 17, 2018

Slides during the lecture were helpful. Quiz after each test gave confidence and helped encouraged to go forward. Very helpful

From the lesson
What is Marketing Strategy?

Taught By

  • Dae Ryun Chang

    Dae Ryun Chang

    Professor of Marketing

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