Brand Evolution: Pioneering Brands

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Skills You'll Learn

Advertising, Data Analysis, Analytics, Marketing

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4.5 (295 ratings)
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IV

Sep 27, 2016

The first half was interesting, but the second one was very dry. The second half contained more statistical related content, but it was not presented in an engaging manner.

CH

Aug 02, 2018

Florian Zettelmeyer should receive a full course. His two weeks' of material was extremely interesting, important, needed, and well designed.

From the lesson
Leading Strategy with a Customer Perspective with Gregory Carpenter

Taught By

  • Greg Carpenter

    Greg Carpenter

    James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
  • Florian Zettelmeyer

    Florian Zettelmeyer

    Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
  • Sanjay Khosla

    Sanjay Khosla

    Adjunct Professor of Executive Education

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