Why Analytics Has To Be Problem Driven

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Skills You'll Learn

Advertising, Data Analysis, Analytics, Marketing

Reviews

4.6 (419 ratings)
  • 5 stars
    68.49%
  • 4 stars
    22.91%
  • 3 stars
    6.20%
  • 2 stars
    1.67%
  • 1 star
    0.71%

JW

Apr 4, 2021

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I really enjoyed this class. I found it challenging to my current thinking and several of the scenarios were very similar to things that I am facing in my actual business today. Well done!

IV

Sep 26, 2016

Filled StarFilled StarFilled StarFilled StarFilled Star

The first half was interesting, but the second one was very dry. The second half contained more statistical related content, but it was not presented in an engaging manner.

From the lesson

Leadership’s Role in Analytics with Florian Zettelmeyer

Why the data explosion in marketing has made an understanding of Big Data and Analytics essential for Leadership through Marketing.

Taught By

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    Greg Carpenter

    James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)

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    Florian Zettelmeyer

    Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg

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    Sanjay Khosla

    Adjunct Professor of Executive Education

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