Why Marketing Is a Leadership Issue

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Skills You'll Learn

Advertising, Data Analysis, Analytics, Marketing

Reviews

4.5 (292 ratings)
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CH

Aug 02, 2018

Florian Zettelmeyer should receive a full course. His two weeks' of material was extremely interesting, important, needed, and well designed.

AS

Feb 15, 2016

Great course. Fabulous insights in terms of case studies, especially by Prof Khosla. Good learning and takeaways from the course! :)

From the lesson
Leading Strategy with a Customer Perspective with Gregory Carpenter

Taught By

  • Greg Carpenter

    Greg Carpenter

    James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, Faculty Director, Kellogg Markets and Customers Initiative (KMCI)
  • Florian Zettelmeyer

    Florian Zettelmeyer

    Nancy L. Ertle Professor of Marketing, Director, Program on Data Analytics at Kellogg
  • Sanjay Khosla

    Sanjay Khosla

    Adjunct Professor of Executive Education

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