Compliance, Persuasion, and Message Adaptation

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Skills You'll Learn

Communication, Negotiation, Leadership, Communications Management

Reviews

4.7 (1,036 ratings)
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DA
Feb 2, 2016

Excellent, the entire presentation held together well. It built on itself and the result was a cohesive sense of understanding. This is how it's done, Northwestern. This is how it's done.

TT
Dec 17, 2016

Common sense is not so common. Simply put, these principles are so relevant to everyday life, and yet they elude us. Vital tool to develop communication tactics every leader must master.

From the lesson
Influencing Attitudes

Taught By

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    Daniel J. O’Keefe

    Owen L. Coon Professor

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