Compliance, Persuasion, and Message Adaptation

From the course by Northwestern University
Leadership Through Social Influence
474 ratings
Northwestern University
474 ratings
Course 3 of 6 in the Specialization Organizational Leadership
From the lesson
Influencing Attitudes

Meet the Instructors

  • Daniel J. O’Keefe
    Daniel J. O’Keefe
    Owen L. Coon Professor
    Department of Communication Studies, School of Communication

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