Branding-You Insight

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Skills You'll Learn

Communication, Leadership, Innovation, Crisis Management

Reviews

4.5 (763 ratings)
  • 5 stars
    63%
  • 4 stars
    26%
  • 3 stars
    9%
  • 2 stars
    1%
  • 1 star
    2%
M

Feb 08, 2016

I liked this course a lot as it gave me the opportunity to work doing the assignment, helping me to think as an executive team leader. It was very challenged but very rewarding at the end of it.

JG

May 30, 2017

I am thankful to coursera and the instructors' team. I was able to learn why storytelling is important for leadership and how to effectively tell stories for success.

From the lesson
Leadership Lessons From Great Brands
What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.

Taught By

  • Tom Collinger

    Tom Collinger

    Executive Director Spiegel Research Center
  • Ernest Duplessis

    Ernest Duplessis

    Faculty
  • Hud Englehart

    Hud Englehart

    Faculty
  • Candy Lee

    Candy Lee

    Professor

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