What Makes Brands Great

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Skills You'll Learn

Communication, Leadership, Innovation, Crisis Management

Reviews

4.5 (722 ratings)
  • 5 stars
    62%
  • 4 stars
    26%
  • 3 stars
    9%
  • 2 stars
    1%
  • 1 star
    2%
M

Feb 08, 2016

I liked this course a lot as it gave me the opportunity to work doing the assignment, helping me to think as an executive team leader. It was very challenged but very rewarding at the end of it.

TH

Apr 22, 2020

I really enjoyed this course. It clearly outlines the critical characteristics of a successful brand and story. This course is beneficial for everyone who wants to increase

From the lesson
Leadership Lessons From Great Brands
What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.

Taught By

  • Tom Collinger

    Tom Collinger

    Executive Director Spiegel Research Center
  • Ernest Duplessis

    Ernest Duplessis

    Faculty
  • Hud Englehart

    Hud Englehart

    Faculty
  • Candy Lee

    Candy Lee

    Professor

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