What Makes Brands Great

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Skills You'll Learn

Communication, Leadership, Innovation, Crisis Management

Reviews

4.4 (571 ratings)
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    352 ratings
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    147 ratings
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    56 ratings
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    7 ratings
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    9 ratings
JG

May 30, 2017

I am thankful to coursera and the instructors' team. I was able to learn why storytelling is important for leadership and how to effectively tell stories for success.

TP

Feb 11, 2016

Very good course with a lot of great speakers. I would recommend this course to anyone wanting to broaden their leadership and communication abilities

From the lesson
Leadership Lessons From Great Brands
What makes a brand truly great? What makes a leader truly great? In this module, our first leadership lessons will be learned from great brands. Understanding great brands will then help you as you build your own personal brand.

Taught By

  • Tom Collinger

    Tom Collinger

    Executive Director Spiegel Research Center
  • Ernest Duplessis

    Ernest Duplessis

    Faculty
  • Hud Englehart

    Hud Englehart

    Faculty
  • Candy Lee

    Candy Lee

    Professor

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