[MUSIC] Hi, welcome to the second week. After the first week, probably you know a lot of concept of the legal tech sector, legal text startup and you as a new entrepreneur. I hope that all the readings and all the job that you have done and we have proposed to you and ask with interviews were great. Okay, in this week, we are going to learn and we are going to share with you how to get or how it becomes a good project, a good idea. Where are the new good companies will come from? Where are the new opportunities? The first one, I think that it's important that you need to answer to that question. What your company does? What your startup does? And you need to answer that question in less than one minute and in a very simple way. In a very simple way that your mother, your father, your sister, your wife, your spouse, whatever, understand perfectly. Okay, try to do that because as a lot of entrepreneurs say that if you cannot explain your idea of your business in not less than one minute, probably it's not a good idea. Because it's too much complicated. When you need three, five, seven minutes to explain an idea, probably you need to rethink your idea because it's too much complicate. For example, if you have a marketplace of lawyers, what do you have? I have a marketplace of lawyers. Lawyers who wants new customers and customers who needs a lawyer. That's it. That's a marketplace. Then try to explain your idea in less than a minute. The second thing, okay, it's very important. Why you not try to approve to your project or idea in a classical way? What problem your startup solve? That is a classical way to approach. That's good. That's correct. What problem your startup or your project solve? You can say okay, my project if there is a legal marketplace, solve the problem that the people that need the lawyer and they don't need the lawyer. They don't have a lawyer close to him. Or for example, if you have a website where you sell agreements. Say okay, the problem that I try to solve is those person who, for example, need a will or need a rent agreement, just search, find, fill and that's it. Then, the third way to approach to know if you're having ideas. There is an opportunity that you are trying to catch, are you trying to solve with your project or with your startup. There is an opportunity. For example, sometimes there is a big business in one country that there is another country that nobody has a startup business, that's an opportunity. For example, let's imagine when they start the business of delivering pizza to your house. There were a lot of countries that they don't have that business. And they start just new companies, just copying that business model. There are a lot of entrepreneurs that they make, what in the entrepreneur ecosystem, we say, cut and paste business. We search for opportunities. For example, the airbnb business start in the United States. And there were a lot of copy and paste business all over the world. Sometimes, there is a commercial opportunity as I haven't explained it to you. There is a product or service that in your country nobody provides it. That could be a good business. Start just that business. That forward approach to your ideas, okay, please. Answer who will be your customer. Who will be your client? It's very important to try to imagine who will pay you. Okay, I will replicate. Okay, you have the idea but then try to describe, who is your customer. Who pays for your product or service? And one very important thing is, okay, but Marty, where the good idea come from. Where the good ideas appears? [MUSIC]
