Brand Identity

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Skills You'll Learn

Strategic Management, Business Model, Luxury Goods, Brand Management

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4.7 (2,077 ratings)
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MS

Jul 26, 2017

A very complete and excellent course for people interested in fashion business and how it works globally. Would definitely recommend it for people starting and that want to stay updated.

CC

Nov 17, 2017

Very interesting, with significant case studies, to the point and neatly explained. A very useful integration to Luxury Brands notions one may have. Thank you for providing the material.

From the lesson
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection

Taught By

  • Erica Corbellini

    Erica Corbellini

    Director
  • Stefania Saviolo

    Stefania Saviolo

    Director

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