Start by engaging the business through high-visibility
event sponsorship opportunities.
Or provide opportunities to meet clients benefiting
from services in the local community.
The next face of philanthropy is the Devout,
who think doing good is God's will.
Their values are faith-based causes and institutions.
Motivations for these perspective donors are,
it's God's will that I give to His work and for the benefit of others.
Cultivation tactics for this type of donor include leveraging religious affiliations
or existing relationships with individuals in a particular religious community.
In cultivation conversations, align work by the non-profit with
religious values like help for the poor, caring for orphans,
taking good care of God's creation, justice, equality etc.
And finally, emphasize a basis for trust, transparency, honesty,
credibility, and not recognition or donor benefits.
The third type of prospect or
donor is the Investor who believes doing good is good business.
Their values?
Tax efficiency, sound financial management,
they're more likely to give to community foundations or other umbrella non-profits.
What motivates the investor?
Tax and estate benefits, and advisor recommendations.
Cultivation tactics that would be successful with this particular donor,
would be to expose your prospect to your organizations financials.
Use numbers to demonstrate impact and efficiency, ask the investor for
feedback on your strategic plan, provide opportunities for
education around tax advantageous giving and finally get to know their business.
Understand and express appreciation for the link between its performance and
their giving.