We have two brains. On the left side we like numbers, texts, figures. On the right side we like images, pictures. Imagination on the right side, judgement on the left side. It's a fact, and I think it's efficient to talk to the two brains. Lots of people do it. Like here, an example. If you have a text, you can go along with a kind of mind map, just to show the two different brains. The two different way to talk about the same topic. Another example is this one, if you buy a little atlas to visit a city. Sometimes, even if you don't realize it, it talks to the two brains. With some indication with about hours and prices and facts for the left, and images, pictures just for the right brain. We should do the same. For example, when I talk during huge conferences, I often have two screens, and I ask the company if I can use the right screen to talk to the right brains of participants with pictures. And if I can use the left brain, with numbers and facts, to talk to left brain, of same participants, so I have one message, that I try to duplicate, and like two dimensions, I'm absolutely sure it's more efficient. So, I think we should think visual. Imagination image are highly connected and probably the best way is to use artist. I use artist a lot. I'll give you four examples, because it's efficient. The first one is this. First example, I spoke about ethics during the video number two. I spoke about ethics and of course it was a conference about philosophy and management, how you can put together. And the artist produced this beautiful piece. Because he saw an analogy between the Parthenon and Wall Street and in fact there is an analogy. But just by putting an image on the screen, it increased the efficiency of the message, it was really useful. An artist can see things you cannot. They make analogy, suddenly you're surprised, hey, this is true, because they can do things you cannot do. A second example is this one. I have a friend who wrote a book on IT. And, his name is Alpine Woldevich and he wanted to have, like, his book published and now, it also become a MOOC, together. So, how to deliver a message around IT and more precisely, around the CIO, the Chief Information Officer. And I told him, you should build, imagine a character, somebody, and you have it in front of you. This man is supposed to be the IT manager. And so we wrote a story. So you can build some cartoons, and this is probably the challenge to do different speed because lots of companies are talking about transformation and digital transformation, et cetera. It's, you talk to the right brain, and this is a summary to explain the five new roles of the CIO in the future. He should be like he could an accountant to check his budget. He should be a salesperson. He should be the manager of a team. He should manage a process and he also has to look far away, that's why you have the telescope. You have the five roles of the CEO, and last of the series, you have this. If you zoom on his job as a human resource manager, the cartoon show how difficult it is, because in the bounds he has to manage, you have very different types of characters to integrate. So you can imagine the power of the image just to increase the power of the message. That's the way it goes together. And, two more examples. Sometimes artist are excellent at describing what's a new concept. You remem, you remember bissociation, I covered the topic in a selection of six, I remember, and bissociation is the first time you put things together, ver, the very first time you put things together. And it's, to me it's the the birthday of a new idea. And an artist I know well did this one. It's to show how, in the mind, suddenly you can put together two things. I find this cartoon really beautiful, and the last one, last example for this video. You remember during, I think lecture number two, I explained the difference between discovery, invention, and creation. Discovery is when you find something that was. Invention is when you suddenly find a new way to use it, and creation, when you find something that is only possible. And the way the artist builds the trilogy is this way. This is the discovery, an accident, suddenly you say hey, this is strange. This is the invention. When you put things together, like the bissociation I just explained, and in the end, and sometimes it's nice to be really someone who creates something just possible. This is probably the the way, the world of artist.