Course Intro

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Skills You'll Learn

2. Understand how to effectively link corporate social responsibility and social causes, 4. Understand how to identify customers with desired behavior but negative predispositions, 3. Understand how to identify customers who have predispositions but no desired behavior, 1. Understand how to participate in social change, 5. Understand why rules and regulations become necessary when customers have negative predispositions and lack desired behavior

From the lesson

User Centric Marketing for Planned Social Change (Part One)

Taught By

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    Jagdish Sheth

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