Why is Consumer Behavior Important in the Marketing Process Framework?

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Skills You'll Learn

Market Research, Consumer Behaviour, Data Analysis

Reviews

4.2 (929 ratings)
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This was a great course - a fantastic introduction to Marketing Research and Consumer Behaviour - packed with good info delivered in an easy to follow way.

excellent presentation of course full of technical details,but a lot more explanation will be helpful to those without a quantitative background

From the lesson
Consumer Behavioral Fundamentals

Taught By

  • Shameek Sinha

    Shameek Sinha

    Professor

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