Introduction: Running Facebook Experiments

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Skills You'll Learn

A/B Testing, Meta advertising, Social Media Marketing, Data Analysis, Ads Manager

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4.9 (81 ratings)

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AR

Jan 23, 2022

Helped me revise all the stuff that I have learnt in the previous courses in the specialization.

MA

Jul 20, 2022

Awesome course.

I learn a lot of new things during this course.

Highly recommended.

From the lesson

Running Facebook Experiments

In week 3, you’ll learn how to run Conversion Lift and Brand Lift tests on Facebook Ads Manager. You’ll learn how to evaluate the results of these tests and how these results can inform the future of your campaign.

Taught By

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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