Lesson 3: An Introduction To Web Analytics Tools, Part 1

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Skills You'll Learn

Analytics, Digital Marketing, Marketing Analytics, Marketing Performance Measurement And Management

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BM

Oct 10, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

TD

Sep 11, 2015

Have an great overall understanding about Digital marketing, Marketing Geek and useful Digital Analytic tools. With this worth information, I can make my online business plan more effectively

From the lesson
Basics of Web Analytics
In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems.

Taught By

  • Kevin Hartman

    Kevin Hartman

    Visiting Professor & Head of Analytics at Google

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