Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Lesson 4: Where It All Begins, Part 1
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From the course by University of Illinois at Urbana-Champaign
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
University of Illinois at Urbana-Champaign
Course 2 of 7 in the Specialization Digital Marketing
From the lesson
Basic Analytics Techniques and the Data
In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions.
Meet the Instructors
Kevin HartmanVisiting Professor & Head of Analytics at Google
College of Business
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