Lesson 5: The Consumer–Brand Relationship, Part 2

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Skills You'll Learn

Analytics, Digital Marketing, Marketing Analytics, Marketing Performance Measurement And Management

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OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 10, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

From the lesson
Basic Analytics Techniques and the Data
In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions.

Taught By

  • Kevin Hartman

    Kevin Hartman

    Visiting Professor & Head of Analytics at Google

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