Lesson 6: Data, Data, Everywhere, Part 1

Loading...
View Syllabus

Skills You'll Learn

Analytics, Digital Marketing, Marketing Analytics, Marketing Performance Measurement And Management

Reviews

4.5 (2,873 ratings)
  • 5 stars
    1,881 ratings
  • 4 stars
    726 ratings
  • 3 stars
    198 ratings
  • 2 stars
    46 ratings
  • 1 star
    22 ratings
BM

Oct 10, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

EB

Feb 20, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

From the lesson
Promise and Pitfalls of Digital Data
In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.

Taught By

  • Kevin Hartman

    Kevin Hartman

    Visiting Professor & Head of Analytics at Google

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.