Lesson 6: Data, Data, Everywhere, Part 2

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Skills You'll Learn

Analytics, Digital Marketing, Marketing Analytics, Marketing Performance Measurement And Management

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TD

Sep 11, 2015

Have an great overall understanding about Digital marketing, Marketing Geek and useful Digital Analytic tools. With this worth information, I can make my online business plan more effectively

EB

Feb 20, 2016

I really think this is the best Introduction for any beginner who needs to start learning about Digital Analytics. Thank you Prof Kevin for all the information and resources you provided us !

From the lesson
Promise and Pitfalls of Digital Data
In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.

Taught By

  • Kevin Hartman

    Kevin Hartman

    Visiting Professor & Head of Analytics at Google

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