Lesson 7: New Media – New Data, New Opportunities, New Dangers, Part 1

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Skills You'll Learn

Analytics, Digital Marketing, Marketing Analytics, Marketing Performance Measurement And Management

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OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

BM

Oct 10, 2019

Very interesting. Kevin explains things really well and introduces complex concepts clearly. I learned a lot from the peer review process -- seeing how other students respond to the exercises.

From the lesson
Promise and Pitfalls of Digital Data
In this module, you will develop an in depth understanding of New Media data and become equipped to describe the overall marketing analytics process and challenges.

Taught By

  • Kevin Hartman

    Kevin Hartman

    Visiting Professor & Head of Analytics at Google

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