Introduction to the Course

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4.4 (411 ratings)

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MP

Sep 2, 2021

Very good and useful course in terms of marketing and customer demand and wants. Discuss various types of marketing strategy, which are very helpful.

HE

Mar 9, 2020

I have learned a lot. Thanks to Coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU!!

From the lesson

Course Overview & Week 1

Taught By

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    Mario Capizzani

    Senior Lecturer

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