Basic Concept: Product

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Skills You'll Learn

Marketing, Digital Marketing, Marketing Mix, Pricing Strategies

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4.7 (5,988 ratings)
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TT

Jan 20, 2019

The course is amazing and has all the latest trends in Digital Marketing included. Thing I am missing is the presentation of the more traditional marketing methods as Email Marketing in more detail.

HJ

Aug 08, 2016

Greetings ,\n\nThis course is very beneficial and i thank the professor and everyone else at Coursera.\n\nPlease direct me, to be a talented successful individual in Digital Marketing.\n\nThank You.

From the lesson
Course Overview and Digital Tools for Developing Innovative New Products

Taught By

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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