Campus Spotlight: Alan Craig

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Skills You'll Learn

Marketing, Digital Marketing, Marketing Mix, Pricing Strategies

Reviews

4.7 (5,909 ratings)
  • 5 stars
    4,364 ratings
  • 4 stars
    1,245 ratings
  • 3 stars
    197 ratings
  • 2 stars
    42 ratings
  • 1 star
    61 ratings
HJ

Aug 08, 2016

Greetings ,\n\nThis course is very beneficial and i thank the professor and everyone else at Coursera.\n\nPlease direct me, to be a talented successful individual in Digital Marketing.\n\nThank You.

TT

Jan 20, 2019

The course is amazing and has all the latest trends in Digital Marketing included. Thing I am missing is the presentation of the more traditional marketing methods as Email Marketing in more detail.

From the lesson
Digital Tools for Persuading Customers to Buy Your Products
How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities.

Taught By

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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