they might cut my insurance rate.
So, you-- I think you'll start to see--
provided individuals are willing
to expose their behavioral history in return for some sort
of a, you know, cut in prices,
you'll see a very interesting dynamic taking place
between businesses and individuals now.
>> So, going back to what you were saying before,
I think privacy might be one of the issues with social media
and digital marketing and all of that,
but you said people would be migrating more to perhaps show,
you know, companies their behavior.
Why do you think they're going to make that change?
>> Well, only in response for some sort
of an advantage, right?
So, this-- we're already seeing this.
For example with Progressive, an insurance company,
car insurance company, now puts in small monitors
in individuals' cars, right?
Now, in response for good driving behavior,
Progressive says that it'll give you a cut
in your insurance rate.
So, only if I believe that the company
that wants my behavioral profile will give me some sort
of a price cut, but I totally agree with you.
In return, it also has to say that it will honor my privacy.
It will not resell my data to somebody else
without my permission.
>> Can you give us a demonstration of how this works?
>> I'll be glad to.
So, what this dashboard allows us to do is that it allows us
to configure and generate apps that have a very specific focus.
So, this infrastructure allows us
to create social networking apps that are across platform,
across Android, iPhone, and Windows Mobile,
and what it allows--
this particular dashboard shows the experimental configuration.
So, you know, experimenter could create a database,
could select classes to be created, could select things
like what kind of network topology they want and,
you know, and add any special cases as they need.
For example, in this case a friend.