Case Study Summary: Local Motors

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Skills You'll Learn

Marketing, Digital Marketing, Marketing Mix, Pricing Strategies

Reviews

4.7 (5,635 ratings)
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    61 ratings
TT

Jan 20, 2019

The course is amazing and has all the latest trends in Digital Marketing included. Thing I am missing is the presentation of the more traditional marketing methods as Email Marketing in more detail.

OA

May 31, 2019

A really useful course, which contains new information about 3D Printing, and some new strategies for digital marketing. If you are new to digital marketing, I advise you to start with this course.

From the lesson
Course Overview and Digital Tools for Developing Innovative New Products

Taught By

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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