Case Study Summary: Radiohead

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Skills You'll Learn

Marketing, Digital Marketing, Marketing Mix, Pricing Strategies

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TT

Jan 20, 2019

The course is amazing and has all the latest trends in Digital Marketing included. Thing I am missing is the presentation of the more traditional marketing methods as Email Marketing in more detail.

HJ

Aug 08, 2016

Greetings ,\n\nThis course is very beneficial and i thank the professor and everyone else at Coursera.\n\nPlease direct me, to be a talented successful individual in Digital Marketing.\n\nThank You.

From the lesson
Digital Tools for Setting the Right Prices for Your Products
How are products priced in our digital world? In this module, you will learn how new digital tools are enabling customers to take a more active role in both evaluating and setting the prices they pay for the products they buy.

Taught By

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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