Digital Concept: User Generated Content, Part 1

From the course by University of Illinois at Urbana-Champaign
Marketing in a Digital World
5402 ratings
University of Illinois at Urbana-Champaign
5402 ratings
Course 1 of 7 in the Specialization Digital Marketing
From the lesson
Digital Tools for Persuading Customers to Buy Your Products
How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities.

Meet the Instructors

  • Aric Rindfleisch
    Aric Rindfleisch
    John M. Jones Professor of Marketing
    Department of Business Administration

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