This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Digital Concept: User Generated Content, Part 1
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From the course by University of Illinois at Urbana-Champaign
Marketing in a Digital World
University of Illinois at Urbana-Champaign
Course 1 of 7 in the Specialization Digital Marketing
From the lesson
Digital Tools for Persuading Customers to Buy Your Products
How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities.
Meet the Instructors
Aric RindfleischJohn M. Jones Professor of Marketing
Department of Business Administration
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