Doppelganger Brands Part 2

Loading...
View Syllabus

Skills You'll Learn

Digital Marketing, Marketing, Pricing Strategies, Marketing Mix, Product Strategies

Reviews

4.7 (11,815 ratings)
  • 5 stars
    77.53%
  • 4 stars
    18.56%
  • 3 stars
    2.46%
  • 2 stars
    0.55%
  • 1 star
    0.88%
SS

Oct 09, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

Jun 24, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

From the lesson
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.

Taught By

  • Placeholder

    Aric Rindfleisch

    John M. Jones Professor of Marketing

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.