Gies Online Programs

Loading...
View Syllabus

Skills You'll Learn

Digital Marketing, Marketing, Pricing Strategies, Marketing Mix, Product Strategies

Reviews

4.7 (9,684 ratings)
  • 5 stars
    77%
  • 4 stars
    19%
  • 3 stars
    3%
  • 2 stars
    1%
  • 1 star
    1%
MS

May 28, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

MS

Jun 24, 2020

Very interesting perspective, way different from the general marketing courses available. The course covers new and emerging dimensions of the digital world. Love to attend more courses. All the best!

From the lesson
HOW DIGITAL TOOLS ARE CHANGING PRICE
In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.

Taught By

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

Explore our Catalog

Join for free and get personalized recommendations, updates and offers.