User Generated Content Part 1

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Skills You'll Learn

Digital Marketing, Marketing, Pricing Strategies, Marketing Mix, Product Strategies

Reviews

4.7 (8,255 ratings)
  • 5 stars
    76%
  • 4 stars
    20%
  • 3 stars
    3%
  • 2 stars
    1%
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KG

Apr 03, 2020

The course was so helpful for me because i am marketing student and i don't have prior knowledge of digital marketing ,this course helped me a lot in developing basic knowledge in digital marketing .

MR

May 18, 2020

This course was so helpful for me because I am marketing student and I don't have prior knowledge of digital marketing, this course helped me a lot in developing basic knowledge in digital marketing.

From the lesson
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.

Taught By

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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