In sports we also have the 4 Ps that mean Product, Price, Place and Promotion. I will focus on the differences in the management of the 4 Ps in sports marketing, starting with the product. I have previously emphasized that in sports marketing not only the product matters, but also the service. The issue of licenses comes together with the product, not only for teams, but also for the players. Based on this fact, we can create a market for the marketing and although I think that packaging, it's a very, very long word, excuse me, it's for physical products. Even intangible products such as players, we must package them. And I think the image is part of the packaging, not only of the player, but also of the team, and deep down, the important thing is the brand, how we show the brand. So, long-term and very loyal fans, I think, are based on branding, making a brand, an effective marketing of the brand made by the teams. Regarding the service, this has several aspects, and therefore, it is up to the teams to do a good analysis of the consumer experience, and try to find the unsuccessful points of the service, and those can be things that are taken for granted such as packaging. Let's see. The price is also very important in sports. And I think the word I want to highlight is DSA. I think that each team has a different vision of what they want to achieve with their team, their brand and their fans. So, for example, let's assume that you want to make the live experience more accessible, and this is where the price is very important because it is common to think that the live experience is too expensive. So, if your goal is to make it more accessible, I think there must be a correlation between some of your products and your prices. For example, having more seats on the high deck that allows people to go and watch the matches instead of focusing on the VIP Section. These are some of the other arrangements on the price. As I mentioned, the price of the tickets seems to be going up, but I repeat, I think it should be based on the type of vision that your team has, because financing oneself is becoming very difficult. There is also the personal seating license where people can sell their right to buy tickets for the entire season. This helps the financing the construction of stadiums that are very expensive. Therefore, there is a lot of flexibility in how to finance yourself in sports. We can have a higher demand for retransmission, as we can see with the big events. And again, let's think from the point of view of Noon Nopi, teams have to be aware of the constant increase in cost, not only as spectators, but also as a participants. Okay The distribution. I've been highlighting that it's about the additional services, convenience additional services. Here we can also think about how to give a more convenient experience to the viewer, and also to the participant. There are many different things that we can think of to add more convenience like where to build a new stadium, how to distribute tickets in a more intuitive and simple way, and if you have fans abroad, how to market licensed merchandise. Regarding the participation in sports, here you can also offer more convenience. For example, having closer sports centers. I have read somewhere that there are these mini-golf courses, so instead of driving a couple of hours to play golf, there is a mini golf version available that you can play in the city center, even at night. Therefore, you can enjoy sports like that, golf, during the day, in a more convenient and quick way. And with technology, you can further improve the participant experience such as through virtual reality or augmented reality. And finally, regarding promotion, I think what I should highlight is that some of the tools that are used in sports marketing can be different. On the other hand, sponsorship is, in my opinion, something that sports marketing usually focuses much more compared to other industries. And also the use of celebrities, that fundamentally is the advertisement through athletes. You have to take advantage of the fact that athletes are famous and idols, and use that fact to link that image to your product. So, the use of celebrities, I think, is something that sports marketing focuses much more than other industries. In short, we have learned that sports marketing has two aspects, it is not only the marketing of sports, but it is also marketing through sports. We have seen that there are different types of consumers and that depending on the type of consumer, we have to match their Noon Nopi. We have learned that there are many stakeholders in sports marketing. And finally, we have learned how the 4 P's have relatively unique characteristics in sports marketing.
