Introduction to STP

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Skills You'll Learn

Market Analysis, Marketing, Marketing Strategy, Marketing Mix

Reviews

4.8 (567 ratings)
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MA

Feb 21, 2019

The course was great. The lecturer was amazing and I loved how interactive it was. I was able to learn a lot and very easily. Can't wait to start the Marketing Management II course

KO

Aug 21, 2018

Prof Heyden is very interesting insightful and engaging. The content is relevant and well prepared. Excellent course for marketing professionals and those interested in marketing.

From the lesson
Module 2: Segmentation Targeting Positioning
An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.

Taught By

  • Hayden Noel

    Hayden Noel

    Assistant Clinical Professor

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