The Story of Segway

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View Syllabus

Skills You'll Learn

Market Analysis, Marketing, Marketing Strategy, Marketing Mix

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4.8 (378 ratings)
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W

Dec 14, 2017

Taking decisions on what to do either for a line extension or a brand extension and measure their impact is how companies can minimise the risks involved and avoid financial wast.

KO

Aug 21, 2018

Prof Heyden is very interesting insightful and engaging. The content is relevant and well prepared. Excellent course for marketing professionals and those interested in marketing.

From the lesson
Module 1: Marketing Strategy
In this module, you will learn to define "marketing." We will explore consumer needs and see how marketing plays a role in value creation through researching and satisfying of these customer needs.

Taught By

  • Hayden Noel

    Hayden Noel

    Assistant Clinical Professor

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