The Story of Segway

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View Syllabus

Skills You'll Learn

Market Analysis, Marketing, Marketing Strategy, Marketing Mix

Reviews

4.8 (474 ratings)
  • 5 stars
    398 ratings
  • 4 stars
    56 ratings
  • 3 stars
    15 ratings
  • 1 star
    5 ratings
MA

Feb 21, 2019

The course was great. The lecturer was amazing and I loved how interactive it was. I was able to learn a lot and very easily. Can't wait to start the Marketing Management II course

KO

Aug 21, 2018

Prof Heyden is very interesting insightful and engaging. The content is relevant and well prepared. Excellent course for marketing professionals and those interested in marketing.

From the lesson
Module 1: Marketing Strategy
In this module, you will learn to define "marketing." We will explore consumer needs and see how marketing plays a role in value creation through researching and satisfying of these customer needs.

Taught By

  • Hayden Noel

    Hayden Noel

    Assistant Clinical Professor

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