2-1.1 Module 2 Overview: Discovering & Reaching Your Target Consumers

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Skills You'll Learn

Digital Marketing, Social Media, Content Marketing, search marketing, Brand Communication

Reviews

4.6 (2,867 ratings)

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DR

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

DA

Nov 16, 2020

I have learned tremendously from this course, which I was able to immediately apply to my work. Grateful for the informative insights, as well as the sharing from different industry practitioners.

From the lesson

Online and Video Marketing

In this module, you will learn key concepts and tactical considerations in managing online advertising, search optimization, content-based marketing, and CRM to discover and reach prospective consumers. 

Taught By

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    Mike Yao

    Professor of Digital Media, Department Head

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