2-1.2 Paid Advertising I

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Skills You'll Learn

Digital Marketing, Social Media, Content Marketing, search marketing, Brand Communication

Reviews

4.6 (2,903 ratings)

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  • 1 star
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DR

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

H

May 24, 2020

It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.

From the lesson

Online and Video Marketing

In this module, you will learn key concepts and tactical considerations in managing online advertising, search optimization, content-based marketing, and CRM to discover and reach prospective consumers. 

Taught By

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    Mike Yao

    Professor of Digital Media, Department Head

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