4-1.1 Module 4 Overview: Evaluation and Risk Management

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Skills You'll Learn

Mobile Marketing, Social Media, Planning, Digital Marketing

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SK

Jun 17, 2020

Excellent step by step understanding of today's media strategies. Assignment and peer reviews gave exposure to different thinking and ideas. Thank you Coursera for providing the opportunity.

GL

Apr 09, 2020

This helped a lot. Im about to record my first music album and this course gave me beautiful insights to apply when the album releases. I will try not to forget what i learned here! Thanks.

From the lesson
Putting It All Together for Your Digital Plan
In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.

Taught By

  • Mike Yao

    Mike Yao

    Professor of Digital Media, Department Head

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