4-1.1 Module 4 Overview: Evaluation and Risk Management

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Skills You'll Learn

Mobile Marketing, Social Media, Planning, Digital Marketing

Reviews

4.5 (2,302 ratings)
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    68.15%
  • 4 stars
    22.02%
  • 3 stars
    5.56%
  • 2 stars
    2.34%
  • 1 star
    1.91%
H
May 24, 2020

It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.

HJ
May 13, 2020

This course gave some useful insights and valuable information about what digital marketing is all about. Instructor's way of teaching was smooth and well paced. Excellent course from Coursera.

From the lesson
Putting It All Together for Your Digital Plan
In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.

Taught By

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    Mike Yao

    Professor of Digital Media, Department Head

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