4-1.2 Measures of Campaign Success: Web Analytics

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Skills You'll Learn

Mobile Marketing, Social Media, Planning, Digital Marketing

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VC

Nov 23, 2018

Mike Yao sir did a great job. He started all with basics and taught everything very well. I'm so glad I choose this course it'll for sure help me advance my career.

NL

May 04, 2020

This course gives me deeper knowledge regarding the digital marketing and it is very useful for me to set what digital strategy i should choose to increase my sale

From the lesson
Putting It All Together for Your Digital Plan
In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.

Taught By

  • Mike Yao

    Mike Yao

    Professor of Digital Media, Department Head

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