4-1.2 Measures of Campaign Success: Web Analytics

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Skills You'll Learn

Mobile Marketing, Social Media, Planning, Digital Marketing

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4.5 (2,024 ratings)
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HJ

May 14, 2020

This course gave some useful insights and valuable information about what digital marketing is all about. Instructor's way of teaching was smooth and well paced. Excellent course from Coursera.

SK

Jun 17, 2020

Excellent step by step understanding of today's media strategies. Assignment and peer reviews gave exposure to different thinking and ideas. Thank you Coursera for providing the opportunity.

From the lesson
Putting It All Together for Your Digital Plan
In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.

Taught By

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    Rhiannon Clifton

    Program Director
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    Mike Yao

    Professor of Digital Media, Department Head

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