4-1.2 Measures of Campaign Success: Web Analytics

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Skills You'll Learn

Mobile Marketing, Social Media, Planning, Digital Marketing

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DA

Nov 16, 2020

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I have learned tremendously from this course, which I was able to immediately apply to my work. Grateful for the informative insights, as well as the sharing from different industry practitioners.

H

May 24, 2020

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It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.

From the lesson

Putting It All Together for Your Digital Plan

In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.

Taught By

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    Mike Yao

    Professor of Digital Media, Department Head

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