4-1.4 Challenges & Pitfalls: Ad Fraud & Brand Safety

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Skills You'll Learn

Mobile Marketing, Social Media, Planning, Digital Marketing

Reviews

4.4 (1,426 ratings)
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CU

Jan 22, 2019

Course material is very well presented. It is very condensed and practical and exceeds expectations. Much better than any other online course I have ever done.

DD

Oct 18, 2019

This course is very interesting and updated. Mike Yao is a great Professor who delivers insightful classes in a very effective and clear way. I loved it!

From the lesson
Putting It All Together for Your Digital Plan
In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.

Taught By

  • Mike Yao

    Mike Yao

    Professor of Digital Media, Department Head

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