4-1.5 Challenges & Pitfalls: Consumer Privacy & Ad Blocking

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Skills You'll Learn

Mobile Marketing, Social Media, Planning, Digital Marketing

Reviews

4.5 (2,380 ratings)
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    21.97%
  • 3 stars
    5.42%
  • 2 stars
    2.26%
  • 1 star
    1.84%
P
Nov 3, 2020

It was an incredible course!!!. It fully reached my expectations. Professor Mike Yao, lecturas and videos with experts made it excellent!!! Congratulations Coursera and Gies University of Illinois.

DA
Nov 16, 2020

I have learned tremendously from this course, which I was able to immediately apply to my work. Grateful for the informative insights, as well as the sharing from different industry practitioners.

From the lesson
Putting It All Together for Your Digital Plan
In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.

Taught By

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    Mike Yao

    Professor of Digital Media, Department Head

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