4-1.6 Course Wrap-Up: Key Take-Aways & Integrated Approach

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Skills You'll Learn

Mobile Marketing, Social Media, Planning, Digital Marketing

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4.4 (1,379 ratings)
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DD

Oct 18, 2019

This course is very interesting and updated. Mike Yao is a great Professor who delivers insightful classes in a very effective and clear way. I loved it!

DP

Jan 03, 2020

Intense course. But i am glad I took it. I now appreciate all that goes into a digital media campaign and understand it much better. Thank you.

From the lesson
Putting It All Together for Your Digital Plan
In this module, you will learn a variety of mobile messaging channels and applications, the role that mobile plays in an integrated marketing strategy, how to track mobile activity, how to optimize your digital plan, and the best practices in digital.

Taught By

  • Mike Yao

    Mike Yao

    Associate Professor of Digital Media

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