Course Introduction

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Skills You'll Learn

Digital Marketing, Social Media, Content Marketing, search marketing, Brand Communication

Reviews

4.6 (2,867 ratings)

  • 5 stars
    70.66%
  • 4 stars
    20.78%
  • 3 stars
    4.91%
  • 2 stars
    1.95%
  • 1 star
    1.67%

DR

Jul 4, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

DA

Nov 16, 2020

I have learned tremendously from this course, which I was able to immediately apply to my work. Grateful for the informative insights, as well as the sharing from different industry practitioners.

From the lesson

Course Orientation and Module 1: Setting Goals and Preparing Your Digital Assets

In this module, you will learn to strategically align business and marketing goals through strategic communication. You will also learn how to evaluate and prepare your digital assets for launching a digital campaign.

Taught By

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    Mike Yao

    Professor of Digital Media, Department Head

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