Interview: Lynne McChristian, Senior Instructor of Finance

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View Syllabus

Skills You'll Learn

Digital Marketing, Social Media, Content Marketing, search marketing, Brand Communication

Reviews

4.6 (2,695 ratings)

  • 5 stars
    70.20%
  • 4 stars
    20.96%
  • 3 stars
    5.08%
  • 2 stars
    2%
  • 1 star
    1.74%

H

May 24, 2020

Filled StarFilled StarFilled StarFilled StarFilled Star

It's a great course for anyone who wants to pursue a career in digital marketing. It has provided me with clarity about each media channel and different ways to work on each to get maximum return.

DA

Nov 16, 2020

Filled StarFilled StarFilled StarFilled StarFilled Star

I have learned tremendously from this course, which I was able to immediately apply to my work. Grateful for the informative insights, as well as the sharing from different industry practitioners.

From the lesson

Social and Email Marketing

In this module, you will learn the best ways to engage with audiences on social channels, social media strategy creation and execution, how to plan and execute an email campaign, and effective campaign measurement.

Taught By

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    Mike Yao

    Professor of Digital Media, Department Head

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