Metrics for non-financial objectives: brand awareness

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IE Business School
4.6 (171 ratings) | 12K Students Enrolled
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Skills You'll Learn

Marketing Plan, Market Analysis, Planning, Marketing Strategy

Reviews

4.6 (171 ratings)
  • 5 stars
    131 ratings
  • 4 stars
    28 ratings
  • 3 stars
    6 ratings
  • 2 stars
    2 ratings
  • 1 star
    4 ratings
RM

Feb 24, 2017

Really involved and detailed. Actual strategies discussed and not just theories. Quite a few videos and external resources. I learned so much from this course.

KS

Jun 19, 2017

The content and the instructor and the course is very clear and mind mapped very well, I was able to do my Company Marketing Plan for 2017 using this knowledge

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Taught By

  • Ramon Diaz-Bernardo

    Ramon Diaz-Bernardo

    Associate Professor

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