Introduction to the Facebook Social Media Marketing Professional Certificate

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Skills You'll Learn

Marketing Optimization, Digital Marketing, Digital Analytics, Marketing Strategy, Communication

Reviews

4.9 (705 ratings)

  • 5 stars
    90.35%
  • 4 stars
    8.08%
  • 3 stars
    0.85%
  • 2 stars
    0.28%
  • 1 star
    0.42%

SE

Dec 27, 2020

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This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

NM

Mar 14, 2021

Filled StarFilled StarFilled StarFilled StarFilled Star

Anke Audenaert is an excellent instructor, always well prepared to break down all concepts into simple, memorable and easy to understand blocks of a bigger and interesting story.

From the lesson

Evaluate Your Marketing Results Against Goals

This week you’ll learn all about how to align metrics with your marketing goals and data analysis techniques. You’ll gain an understanding of common terms, such as return on investment and lifetime value, and learn how to calculate them.

Taught By

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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