Measure Your Advertising Effectiveness Overview

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Skills You'll Learn

Marketing Optimization, Digital Marketing, Digital Analytics, Marketing Strategy, Communication

Reviews

4.8 (341 ratings)
  • 5 stars
    89.44%
  • 4 stars
    8.21%
  • 3 stars
    1.17%
  • 2 stars
    0.29%
  • 1 star
    0.87%
NM
Mar 14, 2021

Anke Audenaert is an excellent instructor, always well prepared to break down all concepts into simple, memorable and easy to understand blocks of a bigger and interesting story.

KA
May 16, 2021

A very interesting course that has given me a plethora of useful information that I will definitely use in my future career as a Social Media Marketing Specialist.

From the lesson
Measure Your Advertising Effectiveness
In the second week, you’ll learn how to evaluate the success of your advertising campaigns. You’ll learn to evaluate campaign results reports and you’ll learn how lift studies can help you determine the impact of your campaign.

Taught By

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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